Archer Trademark and Copyright Usage Guidelines
The trademarks and copyrighted works of Archer Technologies, LLC (“Archer”) are widely associated with our products and services. The trademarks listed herein of Archer (“Trademarks”) are the company's valuable and important intellectual property assets. We've developed these usage guidelines to ensure Archer’s trademarks are properly displayed and remain branded undiluted across our customer, partner, and user offerings. A uniform, proper use of our Trademarks by all employees and third-party users is key to our ability to associate our Trademarks with the quality of our products and services.
Archer relies heavily on its reputation for innovation and regularly seeks to protect its innovations from misuse by others. So too, we respect the rights of third parties, and all employees must be vigilant in ensuring that they do not inadvertently violate third party rights.
These Archer Trademark and Copyright guidelines (“Guidelines”) set out our policies for proper use of our Trademarks by our employees and any other third-party usage.
A. TRADEMARKS GENERAL GUIDELINES:
Archer is the exclusive owner of its Trademarks. The list at TRADEMARKS LISTsection herein specifies registered and other Trademarks of Archer in the United States and other countries as applicable.
Our list of Trademarks is always changing as we add new products and services. For an updated list of our Trademarks, please review this page periodically. Always use the logo and word marks provided in this list and as updated.
Do provide appropriate trademark attribution.
Include an attribution statement (or “legend”) when using any of the Trademarks of Archer. The statement should read:
“The _________ mark and _________ logo are trademarks of Archer Technologies, LLC and may be registered in the United States Patent & Trademark Office and/or in other jurisdictions, and/ or pending in some jurisdictions.”
If it is not feasible to include an attribution statement and an attribution statement is not required in order to comply with some other agreement or requirement, it is acceptable to use a general-purpose attribution statement in a form such as the following:
“All trademarks are the property of their respective owners.”
Do use Archer logos correctly.
In using Archer logos, (i) do not alter or distort the appearance of the logo in any way, for example, by adding your own design elements or colors, changing the font, adding additional wording, or resizing in a manner such that design features of the mark are lost, (ii) use our logos exactly as they appear at the TRADEMARKS LIST below (iii) allow for clear space around our logos, and (iv) maintain the legibility of our logos and keep them sharp, clear, and well-produced.
TRADEMARKS LIST
ARCHER®
Archer®
ARCHER ENGAGE™
ARCHER EVOLV™
COMPLIANCE.AI®
Do distinguish Archer Trademarks from the trademarks of others.
Do not place another company’s name, trademarks, service marks, or product names immediately next to (or combined with) Archer Trademarks. Keep Archer word Trademarks distinguishable from the surrounding text—acceptable ways to do that include capitalizing Archer word Trademarks, enclosing them in quotes, and/or using a different font or style for our Trademarks.
In describing any third-party services or products in reference or relation to Archer’s products and services, make sure that (i) the reference phrase used is accurate and complies with the requirements of these Guidelines, (ii) Archer Trademarks are clearly distinguished from third--party products and services names, (iii) Archer Trademarks are not part of, mixed with, or incorporated into a another company’s name, or another company’s products, services, or domain names, and (iv) Trademarks of other third-parties are clearly distinguished from Archer products and services names and follow the guidelines of such third-parties as obtained from them, where other trademarks are the property of their respective owners.
Do not alter Archer Trademarks.
You may not change the appearance of Archer Trademarks by abbreviating them, hyphenating them, incorporating them into acronyms, changing their spelling, using them in parts, changing their looks, or using improper capitalization.
Do not let third-parties use our Trademarks without permission.
Third parties may not use Archer Trademarks unless they have an agreement with Archer to use where consented by Archer or otherwise receive our permission. Upon receiving our written permission, the use must be consistent with these Guidelines and the limited rights granted.
Although many of Archer’s trademarks are illustrated above for convenience, Archer’s Trademark rights are not limited to the marks contained in the above list. Archer monitors the use of its Trademarks and reserves the right to request that third parties modify or terminate any use that: (a) violates these guidelines or such terms agreed for the usage of Archer’s Trademarks, (b) creates a likelihood of confusion, or (c) dilutes Archer’s Trademarks or branding principles.
Filing for Trademark Protection. While Archer authorized partners and vendors may use Archer marks and logos, subject to these minimal Trademark Guidelines or such terms agreed for Trademark usage, to promote Archer and their related businesses, this permissible use does not confer any ownership over Archer’s Trademarks. As such, Archer authorized partners and vendors should not file for legal protection for Trademark that contains, or is confusingly similar to, any Archer mark or logo.
Archer style
In addition to Trademarks, Archer has developed artwork, screenshots, and imagery for our website and other web properties. Archer’s website "look" or "feel" should not be reproduced or mimicked for the same reasons cited above: consumers can be confused about whether they're dealing with Archer or another company. The Archer website and creative works embodied therein are the intellectual property of Archer. Reproduction or "creative borrowing" of the website or of individual artworks, screenshots, or imagery without permission is a violation of Archer’s copyright.
Other Commitments.
Before a third party’s name, logo, and/or trademarks are included in any materials originating from Archer, it is crucial that such use be reviewed to determine whether it may violate any intellectual property rights of another party.
If you are aware of any usage of our Trademarks by any party in violation of these Guidelines, if you have questions regarding a particular use or proposed use, or if you have any questions regarding these Guidelines, please contact Archer Legal.
B. PROTECTION OF ARCHER COPYRIGHTS
For any works created by Archer, it is important to provide a copyright notice on/in the work, and possibly to register the copyright. Archer legal can help you determine whether a work is owned by or licensed to Archer, any restrictions on use of the work, and how to handle any special copyright issues.
Copyright Notice Use/Placement
The copyright notice should generally be used on any proprietary materials. Placement of the notice depends on the type of work, and space available. The guiding principle is that the notice should be displayed in such a manner and location as to give reasonable notice of the claim of copyright.
For a website, placement is most often made in the footer of each webpage. For many marketing materials, such as brochures and white papers, you will often find the copyright notice on the last page with other legal notices and contact information. The “All rights reserved.” language is part of the notice, which is intended by Archer to put all parties on notice that the owner is reserving all of rights granted under copyright law.
Any third-party requests to use Archer works should be directed to Archer legal. Also, if you become aware of any unauthorized use of Archer works, please let Archer legal know.
Archer legal can be contacted at [email protected].
General Nature of These Guidelines
These Guidelines are general in nature and not intended to be an exhaustive list of Archer’s trademark and copyright rights. Archer reserves all rights in its trademarks and copyright assets, including rights not expressly reflected herein. The goodwill derived from any use of an Archer Trademark inures solely to Archer’s benefit.
You must comply with an Archer’s request to correct, remedy, or discontinue any use of an Archer Trademark or Archer Copyrighted Work that is determined by Archer to be improper under these Guidelines or such updated guidelines provided by Archer from time to time.