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Archer Welcomes Jeff Longoria as Chief Commercial Officer

February 13, 2024— Archer, the enterprise leader in providing a fully integrated risk management solution, today announced the appointment of Jeff Longoria as the company’s Chief Commercial Officer. In charge of overseeing Archer’s go-to-market strategy, sales, marketing, and customer success, Longoria brings 25 years of experience in technology and proven success in SaaS leadership to his role at Archer.

“Jeff’s proven ability to develop and nurture channels, build high-performing teams, and drive international growth aligns with Archer’s goals to deliver unparalleled value for our clients and grow the company,” said Bill Diaz, CEO of Archer. “Archer is poised for an era of unprecedented growth and customer success and we’re thrilled to have Jeff join the Archer team.”

In his new role at Archer, Longoria brings a wealth of leadership success and an insightful perspective on SaaS, go-to-market strategies, and international business. He has a significant track record for driving growth and enhanced operational efficiency on an international scale.

Most recently, Longoria was Chief Revenue Officer at Eptura, a $200M+ SaaS WorkTech company focused on digitally connecting, people, places, and assets, where he led the unification of multiple global sales groups, processes and systems. As Chief Revenue Officer at Sparta Systems, a quality management solutions company, he led a transformative sales growth strategy focused on life sciences and other highly regulated industries, culminating in a $1.3B acquisition by Honeywell in 2021. Longoria served in multiple executive roles at SecureWorks, a $500M cybersecurity leader, including Senior Vice President of Sales, where he brokered a pivotal alliance that paved the way for the company’s acquisition by Dell. Longoria spent 5 years in London, where he was responsible for building the SecureWorks brand and aggressively expanding revenue in the UK, Europe, the Middle East, and Africa.

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